Experiment. Measure. Repeat.

Explore how creativity, data, and systems thinking come together to drive scalable marketing and sustainable business results.✨

You Don’t Need a Data Team for Reliable Growth Experiments
Lea Becker
Lea Becker

Debunk the idea that startups must hire a data team to run valid growth experiments. Get lightweight governance, four tool patterns, and clear hiring signals.

AI Creative Assistant Comparison: 2025 Product Showdown
Lea Becker
Lea Becker

Hands on product showdown measuring idea to execution speed across AI creative assistants to help startups pick the fastest tool for real creative work.

Prioritizing Automation in Your Product Roadmap
Lea Becker
Lea Becker

A practical 7 point scoring model, scorecard template, and three roadmap scenarios to treat automation as product work and deliver measurable outcomes.

Best Community Platform: Discord vs Slack vs Forum vs Circle
Lea Becker
Lea Becker

A myth busting guide to pick the best community platform. Compare Discord, Slack, forums, and Circle on discoverability, moderation, retention, integrations, and monetization.

Automation Tool Myths Debunked: Why One Platform Rarely Wins
Lea Becker
Lea Becker

Debunk common automation tool myths and learn a three rule framework to avoid vendor lock in while keeping integrations and complexity manageable.

How They Did It: Zero Budget Content to 50k Visitors
Lea Becker
Lea Becker

A step by step case study showing how a small team used a zero budget content strategy with repurposing, community syndication, and light automation to reach 50k monthly visitors.

Performance Budgets for Automations
Lea Becker
Lea Becker

A practical beginner guide to set, enforce, and monitor automation performance budgets for predictable latency, cost, and reliability.

Improve User Activation: 8-Week Case Study
Lea Becker
Lea Becker

A bootstrapped SaaS ran eight weeks of micro experiments and lifted 7 day activation 42% using copy, timing, and progressive disclosure.

8 Steps to Prevent Automation Cost Overruns
Lea Becker
Lea Becker

A practical checklist of eight tool-level actions growth and ops teams can run in 60 to 120 minutes to prevent automation cost overruns and catch billing spikes early.