Blog

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How They Did It: Support Ticket Content to 10K Clips
Lea Becker
Lea Becker

Case study showing how a small team turned support ticket content into 10K plus short social clips using a repeatable, low budget repurposing system.

Data Kills Creativity? Data Driven Creativity Myth
Lea Becker
Lea Becker

Debunk the data driven creativity myth with six fast experiments that use metrics and qual signals to improve ad creative without killing risk taking.

Automation Kills Creativity? Debunking 6 Myths
Lea Becker
Lea Becker

Six common myths about automation and creativity explained with evidence, mini case examples, and practical guardrails so teams can automate without losing voice.

Beginner's Guide to Lightweight Data Contracts
Lea Becker
Lea Becker

A practical beginner guide that shows small teams how to write one page data contracts and add three CI checks to prevent broken analytics and automations.

Product-Led Experimentation: 9 Quick Activation Tests
Lea Becker
Lea Becker

Nine lightweight, 1 to 2 week product experiments that small teams can run to improve activation with clear KPIs and measurement checklists.

Beginner’s Guide: Product Analytics for Startups
Lea Becker
Lea Becker

A practical 4 week roadmap to ship a lightweight product analytics stack, event taxonomy, dashboards, and QA — no dedicated data team required.